Gucci From the Beginning

by emayhawk

As a blog on all things Gucci, I’d like to start with some of the brand’s history to see just how far it’s come in it’s 90 years.

It was 1921 and Guccio Gucci had just opened his small leather goods shop in his native town of Florence, Italy. Although today we think of the global brand as the epitome of Italian luxury, Mr. Gucci actually pulled inspiration from the aristocratic aesthetics he witnessed while working in London, England. The beginning of the iconography of the brand began in 1940 as a result of a textile shortage. The company was forced to become innovative with new types of textiles including hemp, linen, and jute. The result was the quickly sensational Bamboo bag, made by burnishing cane. The brand’s evident success is marked by the 1970s opening of the Tokyo and Hong Kong Gucci stores. Today, Creative Director Frida Giannini continues to uphold the standard of Italian luxury with her highly acclaimed runway shows each season.