Equestrian Done Chic
Gucci has classic equestrian roots so it only makes sense if they had a line extension to include riding kits for those elite riders of style. Products for horseback riders and jockeys by Gucci could be pants, jackets, riding boots, and accessories; all for function of course, yet still undeniably chic. The brand has come to be known by its iconic red and green stripe, which was developed in the fifties, almost as highly recognizable as their initial logo. The classic stripe draws inspiration from the canvas girth strap used to hold saddles in place while riding on horseback. Gucci already has some experience with modern equestrian style as current creative director of the brand Frida Giannini designed a custom riding kit for both Monaco royalty Charlotte Casiraghi, and Olympic Australian-rider Edwina Alexander in 2010. I think making it a branding decision to create a line of riding gear would be an interesting take on the luxury lifestyle brand.
Charlotte Casiraghi by Mario Testino
Pants could be sleek and sophisticated in traditional khaki, or even a few variations upon khaki such as olive and taupe. I imagine the pants could embody the classic Gucci symbol and have the green and red stripe going down the side of the pant-leg. Depending on how they sit or affect the actual riding, gusset side pockets would add a stylish contrast to the otherwise simple pant. Riding boots and interpretations of the boot have been widely popular for many years for its’ sleek and classic lines, as well as functionality. Gucci can definitely take advantage of this with their availability of luxury goods and embark on a new fashion enterprise.
Gucci’s “Web” bag
Riding boot by Polo